Product Creation Lesson #7 - Knowing Your Product's Purpose In The Bigger Picture

When creating your product you will need to decide what your
main goal is that you are trying to accomplish with your product.

Deciding on the main goal you want to accomplish will also help
you with setting price points and commissions.


Is your main goal to accomplish list building?

If this is the case you may want to just give your product away
or offer your JV partners 100% commissions for them to really
push traffic to your product for you


Is your main goal to make money?

If this is the case you are for sure not going to want to give
it away. At least that is what you are telling yourself right
now. The way you feel about this is going to depend upon how
much thought you have put into chapter 3, setting up your
backend strategy. It is very probable that you can make more
money on the backend than you will ever make on the front end if
you have set the backend up to correctly monetize. You also may
not want to offer out 100% commissions on the front end. Maybe
you offer a 75% commission to your JV partners on the front end
product and 50% on the backend products.


Is your main goal to brand yourself?

This is a good goal to have. Many times you will find yourself
building everyone elses brand on the internet than your own if
youre not careful. Personal branding is one of the most
important components to building your own home based business.
If you look at all of the most successful internet marketers you
will notice they all have one thing in common. They all have
built a highly attractive personal brand out in front of their
offer. You will find that a lot of other marketers will not
teach this as most would just prefer to have you just go out and
build their brand instead. Oh by the way this is something that
is great for them, but not the smartest thing for you when
youre looking towards your long term success in this industry. 


To Your Success,
YOUR NAME

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